For anyone doing the chasing the follower’s thing on Instagram, it can be frustrating, particularly when you see accounts with huge follower numbers. Yet, the growth is very very slow these days especially if you were late to the platform like me. It takes a huge amount of effort it feels to get likes and growth and can be a real time suck. Which I think is a crying shame as I used to find the platform so enticing, but when something feels like a chore, it kind of takes the love out of it. So why bother? And that is a great question. These days almost the first thing I get asked about by PR’s and even magazines I write for – is how many followers do you have on Instagram? It’s seen as a simplistic litmus test of your taste, your “influence” and your tribe. Which is all types of crazy really when you think about it. There is though a wonderfully creative and talented group of accounts in the sub 10,000 followers range. These are people who haven’t bought followers to bump them over the elusive 10k threshold, they are dedicated to showing great interiors – most often their own homes, and they also engage with commenters. The only downside is you can’t swipe up to see their latest posts on IGStories. This month I’m going to share the love and highlight 10 Instagram Interiors accounts to watch with less than 10k followers. All of these accounts work tirelessly on their feeds, with beautiful photography and have a passion for the interiors world – so please pop by and show them some love. I’d also be grateful to know of anyone else you think I should be following in this category too, so let me know in the comments below!
I will put this picture up as a reminder to myself that I have seen Junior’s room in much better shape than it is today. How do you incentivise an 8y old to keep his room clean and tide up at the end of the day? Answers in a postcard please ✉️ (or below!) | Wall: Steel Symphony 1 by @duluxuk . . #suyhome #kidstoomdecor #kidsroom #sharkchair #madedotcom #duluxpaint #circusparty #styleithappy #happyvibesonly #mystylednest #mygorgeousgaff #myhousethismonth #myeclectichome #myfabulouslife #livefabulousandfearless #girlbosslife
Kicking off this Instagram interiors accounts to watch is the loveliness that is Jenny Kakoudakis aka Season In Colour. Jenny is a fantastic interiors blogger who was an Amara blog award winner in 2016. She shares her home and her interior lusts over on her Instagram account and always has something silly to share on IGStories. She also has an enviable collection of shoes and a soft spot for bouquets of flowers.
Behold the hall and staircase of this fine apartment block in Barcelona. It's Casa Ramos, by architect Jaume Torres y Grau. A beautiful example of Modernise. . Have you seen the film "All About My Mother" by Almodóvar? This is where it was filmed. Talking about films, what's the latest film you've seen? I strongly recommend My Generation, a documentary about the 1960's cultural revolution presented by Michael Caine. Happy weekend folks! . #interior4all #interior123 #interiores #architecture_hunter #staircase #modernisme #modernismecatala #filmlocation #periodarchitecture #artnoveau #barcelona_turisme #barcelonaarchitecture #interiorinspo #interiorblogger #architecture_hunter #spaintravel #staircases #apartmentdecor #hallway #barcelonadesign
A dedicated lover of mid-century and vintage elements to add interest to his home Juan Sandiego aka Boreal Abode microblogs via his Instagram feed. An interior design student and interiors blogger based in Cardiff, he also hosts the twitter #interiorschat on the first Thursday of every month at 20:00.
PURPLE. I gave my living room a temporary mini makeover recently (you may have seen my photo shoot stories at the time??) with some new AW18 home accessories. . The theme was very purple. Not a colour I’d normally embrace (I haven’t touched it since the early noughties when Laurence Llewelyn-Bowen convinced us all it was a great shade!) but, OMG I LOVE IT 😱! . These are all from the A by Amara @amaraliving Midnight Garden collection, launching this Autumn for which I’m an ambassador. . Now all of this was just on loan but, oh how I wished I could have kept it! Look at that agate side table!! And the blast of metallics mixed with rich blues and violets in the vases. . Doesn’t it all look amazing against the dark walls?! I honestly never thought that purple would look this good with my decor – I’m a convert. Colour of the year? Hell yeh! [AD] . . The full blog post covering all the product details will be coming soon 😉😉 . . #abyamara #lovechicliving #suyhome #passionforinteriors #purpleandgold #pantonecoloroftheyear #colouroftheyear2018 #colorcolourlovers #colorventures #colourinspiration #colorlove #inspirationiscolour #acolorstory #thebrighthome #ihavethisthingwithhome #makehomematter #ownyourdecor #rockininteriors #nestandthrive #nesttoimpress #lovetohome #deliciousdarkdecor #darkinteriors #styleitdark #myfabhome #myspaceanddecor
Jen Stanbrook has an insatiable love of home decor, interior design and home accessories, which she shares on her Instagram Love Chic Living. A multi-award winning interiors blogger, Pinterest coach, writer, stylist and brand consultant, she epitomises the “slashie” freelance lifestyle. What she doesn’t know about Pinterest you could right on the back of a stamp.
Plastering, painting and a log burner going in at the house today, I’m telling myself that I’ll be grateful for that log fire 🔥 when the winter arrives. We didn’t have a fireplace at our old house but I’m really looking forward to having one again in this house. Nothing beats sitting in front of a fire does it? (Except in this weather obs)! . . . . . #lifeofainteriordesigner #desaturatemyfeed #interiormilk #interiors4you #interiorstylist #onmytabletoday #inspirationforstylishliving #simpleauthenticbeautiful #mydarlingminimal #actualinstahomes #homesofinstagram #fireplacegoals #monochromehome #lifeinmonochrome #lifestyled
Renovating her Victorian home in Nottingham, Helen Orrock or The Interiors Lady as she is known on Instagram, shares wonderful photography of her minimalist styling in an almost monochrome palette. Plus her two dogs are cute as buttons.
⚡THE WIDE SHOT⚡ A better view of our work-in-progress lounge with 2 new additions. Luxury pillow goodness gifted from @wesley_barrell_furniture thanks to my #homedesignbloggers meetup last week. And finally, a mirror! Bought for a bargainous £83 from @wayfairuk – and a fab alternative to the Insta-famous Patsy mirror from Habitat. If you need me whilst the heatwave continues, this is where you can find me hibernating 🤘 . . . #myhomeintechnicolour #howihue #makeyousmilestyle #myhousethismonth #myhomevibe #colourmyhome #colourmysummer #decorstylefiles #ibas18 #nbas18 #weblognorth #designupnorth #interiorsblogger #colourfulinteriors #myhshome #brightboldhome #interiorboom #suyhome #myperiodhomestyle #ikeaatmine #myhometrend #styleithappy
Karen Clough or Karenanita lives life in technicolour. She’s bold with colour, pattern and views on life. Her happy home and things she finds along her daily path – think mural walls and interesting, colourful architectural features are prominent in her feed.
Decided to make Tuesdays my #designerappreciation day! Every Tuesday I will select one designer or project I really love and write a little bit about it. I love looking at other designers work and admire their creativity. We all deserve a pat on the shoulder every now and again (even if we don’t need it) and there are plenty of designers out there who do amazing work worthy of mentioning. I’ll start with @meglcassidy! This Toronto home is the representation of timeless, luxurious monochrome design executed to perfection. Sophisticated, minimal design is Meg’s signature style and her work is stunning. Go and check her out, her feed is beautiful . —— . #designerappreciation #tuesdayinspiration #interiordesign #interiorstyle #interiorsryling #homedecor #homedesign #apartmenttherapy #interiordesigner #designaddict #residentialinteriors #residentialdesign #luxuryinteriors #interior_design #interiors4all #interiors123 #keyholeinteriors
Melinda doesn’t get the likes her Instagram feed deserves, it’s chocka with interior design inspiration and snippets of her interior design business in Lancashire, Keyhole Interiors. She’s in the process of setting up another business with Natalie Holden Interiors called Concept North – watch this space.
Fresh flowers and a perfectly tidy flat = Saturday morning. Let’s hope this set of scented stocks manage to hold out a little longer than the last… (See Wednesday’s post for further details of the previous bunch’s unfortunate heat-related, rather sad demise into floral hell.) Happy weekend Instagram!
If you like your interiors cool, calm and minimal, then you should make sure to follow Dan of Miller Grey based in Newcastle-Upon-Tyne. Interiors and lifestyle writer and stylist, Dan shares tightly styled shots of his beautiful minimal home.
Recent work for the @littlegreenepaintcompany showcasing their new capsule collection in collaboration with the @nationaltrust (this paint colour is called Puck 298). The range launches in the autumn and I can totally vouch for its gorgeousness. Styling and Art Direction by me, 📷 @markscottphotographyuk #stylistslife #livingroomdecor #livebeautifully #livingroomdesign #greenliving #livingroominspo #nationaltrust #livingroomideas #midcenturyhome #darkgreen #paintedwall #livingroomgoals #designideas #colourstudy #colourscheme #colourinspiration #colourcrush #littlegreene #darkinteriors #darkinterior #interieur #interior125 #interiormilk #interior_delux #apartmenttherapy #interior123 #designsponge #luxeliving #greenroom
Black Shore Style is the impeccably styled and photographed feed of Sally Denning an interiors stylist, creative director and author. Sally has worked on some of the most popular interiors publications such as House Beautiful, Ideal Home and Period Living. As well as styling for clients such as Little Green Paint Company and Ian Mankin Fabrics. If you’ve ever had a hankering to live by the sea, her feed will particularly delight you.
Sarah Mailer’s interiors and luxury lifestyle blog Girl About House showcases the London-based interior designer’s own work as well as the inspiration she finds on a daily basis. Winning last years Amara Blog Award for Best Newcomer Blog, she has an unashamed love of beautiful things.
One from my recent shoot with the lovely Anna @thisplaceicallhome_ in her gorgeous, serene home. It was one of those shoots where we worked hard, capturing so many beautiful images, and managed at the same time to share life stories and personal dreams. Doesn’t get much better than that, in my book! 🙌🏻
Photographer Cathy Pyle knows how to capture a room and a beautifully styled vignette. Her work has been featured in 91 magazine, 25 Beautiful Homes, The Sunday Times and Apartment Therapy. Her Instagram account is peppered with small quiet moments in her garden and shows the beauty in simplicity.
Floored. Arabescato/Calacatta with Giallo Siena inserts. The darker, inner border of Nero creates a marvellous 3 dimensional illusion of a step up. In combination with the quiet wall treatment, a mysterious and dramatic, yet ultimately pleasing effect. #marble #marblefloor #marbleflooring #arabescato #calacatta #calcattaoro #yellowsiena #giallosiena #borderdesign #elegantinteriors #trompeloeil #luxuryinteriors #luxuryinteriordesign #architecturelovers #architecturaldetail #milano #milan #palazzo #architectureofitaly
One for the art history fans, lovers of Italian Palazzo’s and Paris’ architectural beauty. Regularly my travel partner in crime Valerie Oldham. Valerie is an interior designer working on large luxury interiors projects with classical and historical detailing finished with contemporary elegance. Her feed exclusively shows historical architectural and art history references found in buildings across Paris, Italy and the UK.
I hope you enjoyed my Instagram Interiors accounts to watch in the sub 10k category you might want to have a look at more of Instagram recommendations here.