It’s that time of year again when Milan Design Week is about to fill up your social media channels. While Scandinavian interiors have been ruling the décor scene at the majority of the Europe design shows could their crown be toppled in Milan? Milan always brings the unexpected and usually a fair bit of bonkers.
Seen as the pinnacle of the design calendar in a city-wide festival Milan Design Week is a force to be reckoned with. With thousands of events, hundreds of parties and more installations than you can count, I am guaranteed to do an awful lot of walking and a helluva lot of talking. I am super excited though to be going and can’t wait to get there. I’ll be covering the show for other people too so keep an eye on their social channels as well as my Instagram. You’ll spot me on Modenus, The Editor at Large and Interior Design Magazine.
It’s a loose kind of schedule (of sorts) as I’ve been too busy to drill down to the nitty gritty this year. Thank God for the Camron PR briefing at BB Italia this week as it gave me a steer to start with. So before I’m even boots on the ground, what’s taking my fancy to see in person?
It goes without saying that I’ll be at Salone del Mobile. This year the focus will be Euroluce – the lighting exhibition and I have plenty of work covering that. Plus as you know I’m addicted to lighting (and chairs, and wallpaper…) so I’m very excited about it. I’ll also be stopping by the Salone Satelite exhibition which is the springboard for young designers. This is its 20th year and the curating is sure to be en pointe.
The brand new space of Ventura Centrale is going to be a definite stop for me. Looking forward to seeing the new venue and also some of the exhibitors like Lee Broom and Salviati & Luca Nichetto installation. It’s Lee Broom’s 10th anniversary and I’m sure will be an absolute must visit in Milan.
I’ll be attending the press breakfast at Multiplex by Tom Dixon and looking forward to seeing my friend Emily Johnson of 1882Ltd who is showing there. The building itself is a show stopper so bound to take up much space in my instagram feed.
I enjoyed last years Caesaestone installation and this years is by legendary designer Jaime Hayon. I’m hoping that the Stone Age installation at Palazzo Serbelloni will be as playful as Hayon’s other designs.
Dimore Studio, Nilufar gallery, Superdesign, Moooi, Mini Living, Tokujin Yoshioka, Tortona district, Brera district, and hopefully 5vie district too are all “targets” of mine. How many of them I actually achieve all depends on time (and energy, although coffee will help) and not being tempted into other beautiful spaces along the way.
No trip to Milan though, is complete without a stop in at Milanese Design power broker Rossana Orlandi’s Gallery. Orlandi is a cult figure in Milan for championing young designers and having the most eclectic sprawling gallery space of connecting rooms. The courtyard cafe is always a welcome relief too.
So please stick around for the journey and follow along on my Instagram account – lets see what I manage to find and what I fall in love with.