LDF15 Highlights – The Cloakroom

A hands-on
highlight from London Design Festival was
Faye Toogood’s The Cloakroom for the V&AShe created a customised trail of the museum that ultimately showcased materiality and craftsmanship that started at their Cloakroom.  Or as it was eloquently described in the literature a journey of discovery through the Museums collections. 

Visitors
chose and wore one of the 150 almost identical oversized foam coats inside
which was a giant label that was in fact a map. The map outlined a route
to view 10 sculptures of the same overcoat crafted in materials that
reflected their position in the museum, very much like a scavenger hunt.
Marble, wood and metal rivets were among the materials selected for the pieces.

image from Faye Toogood

Whilst this
exhibit had a typically Studio Toogood minimalist feel, it was also a collaborative
project with her sister Erica who is a Savile Row-trained pattern cutter. The
coats were made from the Highfield compressed foam fabric produced by Danish
textile company
 Kvadrat.

All the sculptures for this exhibit
were all sourced from British manufacturers and makers, w
ith
each sculpture a version of wearers foam coat. The marble version was manufactured by Lapacida and was delightfully calming, even though it resembled a headless horseman.

image by Ed Reeve for LDF

The cloakroom looked a bit like a
high-fashion showroom but had a slightly giddy undercurrent as visitors chose
their coats and embarked on child-like fun.

I was really taken with the small
detailed
maquette’s
and also of the street style photography of visitors in their coats.

A fun way to encourage people to view the museum. I do however wonder
what happened to all the coats after the exhibition finished?


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