Why am I so blown away by this? Well as a glasses wearer (since the age of 4 – and yes with an eye patch too until I was about 7) I have spent a fair amount of time visiting and shopping in opticians. All too often these spaces are simply square boxes, stuffed to the ceiling with frames shown on wall displays – no discerning features at all to the retail space. Then about 10 years ago the all white square box appeared on the scene, but essentially the same thing.
It has always boggled me how other retail environments have capitalized on the experience and raised the bar. Invoking certain feelings and expectations in their customers and capitalised on the sales environment – think Laduree in Monaco by Roxanne Rodiguez, Solange Azagury-Partridge’s London store or pretty much anything by Masamichi Katayama at Wonderwall.
Above Solange Azagury-Partridge
Above Laduree by Roxanne Rodiguez – image from Wallpaper Magazine
It’s about time opticians got a make over and I love the curves in this design for Hofstede Optiek, the different textures particularly of the grained wood, great lighting and inviting display modules. It certainly makes me want to visit
Hofstede Optiek in The Hague, Netherlands.
I was telling my husband about this and out of the blue asked if I’d seen Kirk Originals Eyewear Shop which opened recently. Of course I hadn’t, so I googled it. It’s a must visit for me next week I think. Plus the design is by Campaign Design Studio who did the wonderful pop-up shop for Dunhill
Pop-up shop for Dunhill NYFW 2010 by Campaign